Healthy competition and community support drive S&D Marketing | Advertising everyday but when they learned about
The Walk FOR the Canal, they changed their motto from “Where Marketing Works” to “Where Marketing WALKS!”
Many of the S&D staff had already been escaping to the High Line Canal for much-needed respite during the pandemic, so after designing a very cool S&D/Canal-themed t-shirt, they split into two teams, laced up their sneakers and hit the trail, FOR the Canal. As the miles walked have accumulated, so has the rivalry between the two teams…and camaraderie of this group of fun, dedicated marketers. Besides walking on their own throughout the Colorado Front Range (and New Orleans!), they’ve organized a few (socially-distanced well-masked) walks as a group on the Canal – which they say has been a welcome treat after months of virtual meetings.
Now, with just a few days left to compete, the S&D teams have racked up more than 1,000 miles in support of the Canal and each other. S&D President Lorie Sadler says she’s a little sad the 71 days are coming to an end and so are the teams – who are competing strictly for bragging rights. “I can see walking for the Canal becoming a permanent part of S&D’s culture,” Lorie says. “It’s brought us closer together during a crazy time apart and we’re so grateful.”
S&D Marketing | Advertising has contributed their time and skills to many causes over the course of their 20+ year history, but their efforts on behalf of the Canal represent the largest contribution the firm has made to a non-profit organization ever, both monetarily and because of the participation of 100% of the staff. Lorie anticipates S&D will enjoy and support the High Line Canal for many years to come.
